[{"id":530052776235,"handle":"all-products","updated_at":"2026-07-21T07:10:04-04:00","published_at":"2026-06-26T14:26:57-04:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"All Products","body_html":""},{"id":520552841515,"handle":"all-wrapping-paper","title":"All Wrapping Paper","updated_at":"2026-07-21T07:10:04-04:00","body_html":"","published_at":"2025-11-26T08:48:18-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"product_category_id_with_descendants","relation":"not_equals","condition":"ae-2-1-2-8-10"},{"column":"product_category_id_with_descendants","relation":"not_equals","condition":"hg-15-1-4"}],"published_scope":"global"},{"id":515291971883,"handle":"best_sellers","title":"Best Selling","updated_at":"2026-07-21T07:10:04-04:00","body_html":"\u003cp data-start=\"118\" data-end=\"165\"\u003e\u003cstrong data-start=\"118\" data-end=\"165\"\u003eThe designs everyone keeps coming back for.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"167\" data-end=\"561\"\u003eThese are the crowd-pleasers, the scene-stealers, the can’t-keep-them-in-stock favorites. London Penny’s Best Sellers Collection brings together the wraps that have earned their place in gift-giving glory. \u003c\/p\u003e\n\u003cp data-start=\"563\" data-end=\"810\"\u003eThese aren’t just best sellers—they're the ones people tell their friends about, the designs that make jaws drop at birthday parties and holiday gatherings. If you’re not sure where to start, start here. Your gift-giving reputation will thank you.\u003c\/p\u003e","published_at":"2025-07-23T11:28:58-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"London Penny"}],"published_scope":"global","image":{"created_at":"2026-07-17T06:55:09-04:00","alt":"Best Selling - London Penny Gift Wrap","width":4284,"height":3336,"src":"\/\/londonpenny.com\/cdn\/shop\/collections\/ChatGPT_Image_Jul_23_2025_11_57_49_AM-3688943.png?v=1784285709"}},{"id":511526928683,"handle":"birthday","updated_at":"2026-07-21T07:10:04-04:00","published_at":"2025-04-10T11:11:44-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Birthday Wrapping Paper","body_html":"\u003cp data-start=\"0\" data-end=\"30\" class=\"\"\u003e\u003cstrong\u003eAnother Year? Wrap It Right.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"32\" data-end=\"266\" class=\"\"\u003eIntroducing the Birthday Collection — premium wrapping paper made to celebrate every kind of birthday, big or small. From cheerful patterns to bold and bright designs, these wraps bring the fun, flair, and festive vibes to every gift.\u003c\/p\u003e","image":{"created_at":"2026-07-17T06:54:29-04:00","alt":"Birthday Wrapping Paper - London Penny Gift Wrap","width":2000,"height":2500,"src":"\/\/londonpenny.com\/cdn\/shop\/collections\/ai-generated-mockup-featuring-wrapping-paper-for-a-christmas-gift-m35538-9345121.png?v=1784285670"}},{"id":510839914795,"handle":"floral-designs","updated_at":"2026-07-21T07:10:04-04:00","published_at":"2025-03-21T12:16:35-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Floral \u0026 Botanical Wrapping Paper","body_html":"\u003cp data-start=\"0\" data-end=\"26\" class=\"\"\u003e\u003cstrong\u003eIn Bloom? Wrap It Right.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"28\" data-end=\"257\" class=\"\"\u003eIntroducing the Floral Collection — premium wrapping paper inspired by nature’s most beautiful moments. From bold botanicals to delicate blooms, these designs add a fresh and elegant touch to birthdays, weddings, or just because.\u003c\/p\u003e","image":{"created_at":"2026-07-17T06:54:18-04:00","alt":"Floral \u0026 Botanical Wrapping Paper - London Penny Gift Wrap","width":1536,"height":1024,"src":"\/\/londonpenny.com\/cdn\/shop\/collections\/Wrapping_paper_mockup_design-7984328.png?v=1784285659"}},{"id":512252510507,"handle":"newest","updated_at":"2026-07-21T07:10:04-04:00","published_at":"2025-05-06T12:06:31-04:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"New Arrivals","body_html":"\u003cp data-start=\"0\" data-end=\"26\" class=\"\"\u003e\u003cstrong\u003eNew Drop? Wrap It Right.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"28\" data-end=\"291\" class=\"\"\u003eIntroducing the New Arrivals Collection — a fresh batch of premium wrapping paper added daily to keep your gifts looking their best. From playful to elegant, discover the latest designs that bring surprise, delight, and a touch of something new to every occasion.\u003c\/p\u003e","image":{"created_at":"2026-07-17T06:54:42-04:00","alt":"New Arrivals - London Penny Gift Wrap","width":1536,"height":1024,"src":"\/\/londonpenny.com\/cdn\/shop\/collections\/wrapping-paper-mockup-featuring-a-present-in-a-golden-background-m35634-r-el2-2246184.png?v=1784285683"}},{"id":444204515627,"handle":"frontpage","updated_at":"2026-07-21T07:10:04-04:00","published_at":"2023-04-25T12:41:33-04:00","sort_order":"best-selling","template_suffix":null,"published_scope":"global","title":"Premium Wrapping Paper","body_html":"\u003cp\u003eWelcome to London Penny, your destination for premium wrapping paper, luxury ribbons, gift tags, and beautifully coordinated gift wrapping essentials. From elegant everyday designs to festive holiday collections, we create high-quality gift wrap that helps every present make a lasting impression. Discover exclusive designs for birthdays, Christmas, celebrations, and every special occasion.\u003c\/p\u003e"}]
["all occasion","architectural motif","artisanal wrapping paper","artistic wrapping paper","best seller","botanical pattern","boutique gift wrap","butterfly balustrade","butterfly gift wrap","butterfly pattern","butterfly wrapping paper","colorful wrapping paper","cottagecore aesthetic","eco friendly style","elegant wrapping paper","everyday","floral accents","garden inspired design","gift wrap","gift wrapping","gold pillars","high quality paper","home decor inspired wrap","london penny","london penny wrapping paper","luxury wrap","made in usa","maximalist gift wrap","nature inspired wrapping paper","ornate pattern","pillar pattern","premium wrap","red butterflies","sage green background","small business gift wrap","statement gift wrap","trending gift wrap","unique gift wrap","vintage aesthetic wrapping paper","vintage butterfly design","whimsical design","year round"]
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
🎄 CHRISTMAS IN JULY: BUY ONE GET ONE 50% OFF. HURRY, SALE ENDS 7/31!
Butterfly Balustrade Awash in warm golds and fluttering reds, this pattern lifts the spirit like a garden caught mid-transform. Regal pillars rise like ornate guardians while butterflies perch upon them, glowing with soft, sun-kissed vibrance. Their wings unfurl in delicate symmetry, each curve echoing nature’s quiet poetry. This design celebrates elegance in motion—where architecture meets wild beauty, and every repeating motif whispers of grace, wonder, and a world gently held aloft on butterfly wings.
Generous Size Options: Premium 30" wide rolls available in two convenient lengths.
Luxury Feel: Made from 90 GSM fine art paper for a beautiful blend of elegance and strength.
Built to Last: Thick, tear-resistant paper ensures your wrapping stays flawless.
Vibrant Prints: Eye-catching, high-definition artwork printed on one side for a show-stopping presentation. Choose glossy or matte options to either make colors pop or a little more muted.
Fast Delivery: We will get your order on its way quickly from our Atlanta plant.
Sustainably Sourced: Crafted with eco-friendly paper sourced
Made in the USA: Proudly printed and designed in the United States for top-tier quality.
Every paper I brought (which is 5 in the last month, is absolutely beautiful and very nice heavy weight. The designs are spectacular and very rich looking. I heartily endorse them!
I contacted the seller to relay how disappointed i was with my first order and they happiky corrected my order and sent me a replacement. Great customer service!!
